As the President and co-founder of Corporate Research Associates Inc., Don is one of Canada's leading public opinion and market research professionals. He has been involved with all aspects of public opinion and market research both nationally and internationally, and has been personally involved in thousands of studies for nearly thirty years. His broad research experience includes such diverse fields as transportation and communications, education, travel and tourism, banking and financial services, utilities, food services, manufacturing, wholesale and retail trade, health care, recreation and leisure to name a few.
Don is a qualified expert witness in the field of public opinion and market research and has appeared before numerous boards, commissions and judicial courts, including the Supreme Court of Nova Scotia. Don is frequently a guest commentator on radio and television on public opinion issues.
He is actively involved in the research industry, most recently as the founding President of the Marketing Research & Intelligence Association (MRIA). He is Past President of the Canadian Association of Marketing Research Organizations (CAMRO) and was a member of the national Board of the Professional Marketing Research Society (PMRS). Don was also the Chair of the 2005 National MRIA Conference in Halifax.
Don has been active in the community for the past twenty-five years. He is Past Chair and Board Member of the Greater Halifax Partnership, Past Chair and Board Member of the Arthritis Society, Past Board Member at Ashburn Golf Club, Honorary Secretary and member of the Board at Dalhousie University, as well as a member of the Board of Trustees for the YMCA. Don is also Past President of the Metropolitan Halifax Chamber of Commerce. As well, he is a member of the Atlantic Provinces Economic Council and the American Marketing Association.
Don has been selected one of The Top 50 CEO’s in Atlantic Canada by Atlantic Business Magazine every year since 2001 and has been inducted into the Top 50 CEO Hall of Fame in its inaugural year 2005. As well he was selected 2001 Business Person of the Year in Metro Halifax by the Metropolitan Halifax Chamber of Commerce. Corporate Research Associates has been named one of The Best Companies to Work for in Atlantic Canada 2003 by Progress.
